How distastefully dubious does the telecom tussle for your custom become! It is egregious entrepreneurship, idiotic innovation and macabre marketing. I caught the following crawling text on a television channel: Will Your Partner Cheat on You? You pay peak premium by tart-texting your partner’s name to a given number, and the ‘Capitalist Conscience-less’ will tawdry-text you the ‘answer’. What would you do if it came back ‘Yes’?