You didn’t buy enough presents this Christmas. The shop shelves are still stacked high. The Commercial Devils will devise methods to clear – yes, that’s the word they use, as if it’s rubbish – the excess through Reduction Sales. Mind you, they are capitalists. They wouldn’t let prices plummet below the profit line. Post-reduction profit suggests they were twice ripping you off raw at Christmastime. What the Sales fail to clear would be rebranded – chocolate, flowers, wine, some soft toys, fragrances – and merchandized to you with guile on Valentine’s Day. The media will be guilty by association – their loot from the heist is advertising money. Discover the pattern for yourself. December to February is just one colossal commercial con!