Wednesday, May 20, 2009

What’s the Luxury in a Car?

Some time ago, I pilloried a retailer for audacious advertising on a bumptious billboard. Now, they’re running an electronic encore. Streaming a sales promo on TV, they swear their heart is set on giving away two luxury cars. Now, the two cars are those minuscule, atomic Asian cars that you could even send by text message. So, what’s a luxury car?

20 comments:

  1. luxury is so subjective i wonder if we cannot even describe every car as a luxury one. i am sure a tro-tro regular will definitely consider this minuscule, atomic Asian car a luxury.

    what really is a luxury car then? a wikipedia attempt at a definition of luxury car http://en.wikipedia.org/wiki/Luxury_car gives these guys the green light to call this minuscule Asian device a luxury car... :)

    ReplyDelete
  2. I generally agree with you since many people would call a car a 'luxury'. But I believe that once you start comparing cars, some will be luxury cars and some will be 'bare'. I found a definition on google which leads back to wikepedia and states that:

    "Luxury vehicle is a marketing term for a vehicle that provides luxury -- that which is beyond strict necessity -- in exchange for increased cost ..."

    ReplyDelete
  3. lol...atomic cars you could send by text message..haha

    I must agree it is subjective. I am now an owner of a luxury car - yes shame on me - and there really is a biiiiig difference between that and "ordinary" cars. But if you ask me cars by themselves are a luxury and like Bio said this atomic car would probably be a luxury compared to tro-tro.

    ReplyDelete
  4. Ada, point noted without much chafing and chugging. :)

    ReplyDelete
  5. Chafing or chaffing? Are you consciously trying to avoid the boring, common words and replace them with interesting synonyms, or is this huge vocabulary 100 % au naturel?

    ReplyDelete
  6. Au naturel, Ada. Used that phrase like 15 years ago in a poem, and it came back to me when I was commenting. :)

    ReplyDelete
  7. But, Ada, we can discuss "Words as Living Things" when you make the time.

    ReplyDelete
  8. Making time for a discussion with you would definitely be worthwhile.Watch out, I may claim that right when you least expect...:o)

    ReplyDelete
  9. Anonymous20 May, 2009

    I guess the car could br viewed as a "luxury" no matter now miniscule and/or atomic considering the average Ghanaian may not own a car or a brand new one at that. Walking or taking public transportation versus driving around in an airconditioned car in the Ghanaian heat....well you get my point.

    But on the flip side, those people (whoever they are) must think all Ghanaians are stupid for trying to pass off any ol car as a luxury vehicle. Shame on them.

    Brand New Maybach= Luxury
    Brand New Hyundai Accent= Not Luxury.

    The should seriously consider getting with the program! Sheesh.

    ReplyDelete
  10. I like it when you pull no punches, Anon!

    ReplyDelete
  11. I'm guessing it's the Hyundai I-10 they passing-off as a luxury car. If it is, then I'm not surprised since the retailers here describe it as "Intelligent Engineering".

    ReplyDelete
  12. Hello again Nana Yaw.

    I failed to mention, I was Anonymous 14:41. Oh and please forgive my spelling mistakes.


    Kissi- I was referring to the good ol Hyundai Accent. Not too sure what model the l-10 is. Same as the Genesis perhaps?

    ReplyDelete
  13. Kiz, it is a smallish Kia. I am thinking that with so many automakers emerging or becoming established now, it may be time expand the meaning of 'luxury car' to cover cars which are made in countries other than Germany, the UK or the US.

    ReplyDelete
  14. Hey Raine, I went back to look at the time, so I reckoned. Never mind about the mistakes. They make us human! Thanks for chatting.

    ReplyDelete
  15. NY i'm quite sure u know wat " luxury" rides are all abt or Marion doesn't match up? U can always send her to me by email if texting doesn't work for u lol!

    I've had enough of the "legedis benz" so u see that offer sounds luxurious enough for me.
    But i will admit, there's always a difference.

    ReplyDelete
  16. Dear Lucci,

    However you look at it, Marion is pure luxury, so I cannot/will not be texting her to anybody soon! Lol.

    ReplyDelete
  17. Its not 'luxury' if it is not of a particular make from US, UK, Germany or Italy.

    ReplyDelete

After writing your comment, please select the Name/URL box below, and write your name in the box, before submitting your comment.